Course Detail: IOPMKTGCOMS - Marketing & Communications
Telling your story is vital to fundraising and building awareness of your organization's mission. A compelling story told to the right audience is what you need to be effective. During the week-long Marketing & Communications Institute for Nonprofits, you will learn to pull all of the pieces together to create a successful marketing plan for your organization whether the focus is to raise money or awareness of your mission.The Marketing & Communications Institute for Nonprofits is specially designed for both fundraising and marketing professionals, career switchers and program staff who want to learn more to enhance their careers. This is especially useful for fundraisers who work for a small nonprofit without a separate marketing role or department. Our classes are taught by marketing professionals who are experts in their fields and share the real-world knowledge as well as their love of fundraising.INSTITUTE OVERVIEWStrong communication is vital to the success of nonprofit organizations. Having a thorough understanding of communications helps nonprofits make the most of limited resources. The Marketing & Communications for Nonprofits program is designed to provide a comprehensive overview of marketing basics, effective communication and promotion. The Marketing & Communications Institute for Nonprofits is an intensive week-long certification program. During the week, you'll create a comprehensive marketing plan for your organization. At the conclusion of the program, you'll practice presenting your plan and earn a professional certificate from the University of Richmond.