Building Brand Authority in an AI-Driven Search World equips marketers and career-changers with the skills needed to achieve visibility and credibility in today's rapidly evolving search landscape. As AI-powered platforms like ChatGPT, Perplexity, and Google's Gemini reshape how people discover information, this course demystifies how brands can position themselves as trusted authorities within AI-driven search results.

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Every week on Wednesday, starting on 04/22/26 and ending on 05/20/26 (excluding 05/06/26), TBD - UR Campus

The University of Richmond has partnered with the Digital Marketing Institute to offer the Digital Marketing Pro Certification. Upon completion of this comprehensive course, students will be become a Certified Digital Marketing Professional and a Professional Certified Marketer (PCM ®) in Digital Marketing with a dual certification from DMI and The American Marketing Association.

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February 2026 start date
March 2026 start date
April 2026 start date