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eMarketing

The School of Professional & Continuing Studies offers classes and programs focused on digital and online marketing and promotions.

Our classes and programs cover digital and online marketing methods, channels, techniques, and technologies. Includes web manager for business and home, but web development and coding are part of our IT, GIS & Coding programs.

Social Media Management Certificates

Our Social Media Management Certificates are offered online in partnership with Dalton Education. Options are Social Media Professional for those with little experience with social media for promotional purposes, and Social Media Strategist for those with considerable experience with social media for promotions, or those who have completed the Social Media Professional certificate.

Upcoming Courses

Courses

How is your business doing in the digital landscape? Could you use training and exposure on reaching potential customers through a stronger digital presence? Sign up for digital consultations for your business ranging from reviewing your digital marketing, suggesting improvements to your website, evaluating your social media exposure, assessing your mobile presence and more.


Three individual 1-hour sessions will be scheduled with the instructor.
Three 1-hour sessions, scheduled in consultation with the instructor
This private, one-on-one session is designed to help with digital training for your website, advertising, special projects, or marketing needs. Sessions are also available to help with computer questions and software. Tuition includes three hours of instruction tailored to your individual specific needs, and all questions are welcome. Sessions are held on the University of Richmond campus during a time that works for you.


Three 1-hour sessions, scheduled in consultation with the instructor
We are offering private professional training for Adobe Creative Cloud products. Want to learn more tips and techniques for Adobe Photoshop? Interested in learning inDesign for designing print and digital materials? Whether you are at the beginning of your design interests or work with the tools often and are looking for interesting ways to professionally enhance your design skill set, we can tailor the private session to your design needs.


Three 1-hour sessions, scheduled in consultation with the instructor
If you are not reviewing your website statistics, then you are missing crucial opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques concerning website analytics using the world-standard Google Analytics, a free online tool. A must for anyone serious about leveraging more success from a website!


Online, starting on 06/03/19 and ending on 06/28/19
Businesses are turning to podcasting to grow their brand and connect with customers, and people with a niche hobby are turning podcasts into a business. Podcasting is experiencing a rebirth as mobile devices are everywhere. The intimate nature of the audio medium allows potential clients to get to know who you are and determine if you are the kind of company with which they want to do business.


Online, starting on 06/03/19 and ending on 06/28/19
With over 100 million users, Instagram is a marketing goldmine. Discover ways to have your audience generate excellent content for you. Build your community while doing it. Learn how to make hashtags work for you, how to make and keep your followers happy, and how moderate input can yield exponential growth. We'll also explore dos and don'ts of Instagram to get you on the fast track to success.


Online, starting on 06/03/19 and ending on 06/28/19
This certificate program consists of three one-month courses: Improving Email Promotions, Boosting Your Web Site Traffic, and Online Advertising


Online, starting on 06/03/19 and ending on 08/30/19
Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low-budget AdWord campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience is necessary, and your instructor is an online ad expert who can answer your toughest questions.


Online, Every day, starting on 06/03/19 and ending on 06/28/19
LinkedIn is the most popular business social network and the website for professionals to network, build business relationships, and provide or receive referrals. Most people rarely get beyond setting up a profile and therefore miss out on all the advanced features that have come to make LinkedIn so popular. Discover how LinkedIn can be used to generate leads, recruit new employees, and find new jobs.


Online, starting on 06/03/19 and ending on 06/28/19
This certificate program consists of three one-month courses: Introduction to Social Media, Marketing Using Social Media, and Integrating Social Media in Your Organization.


Online, starting on 06/03/19 and ending on 08/30/19
Come away with a practical strategy and techniques for implementing social networks for your organization or business. Learn how to create your own private social network using Ning, work socially using Google Docs and calendars, and move your web site to an interactive Web 2.0 site. Your instructor will help you choose which social network tools are right for your situation, and how to integrate them into your web site.


Online, starting on 06/03/19 and ending on 06/28/19
This certificate program consists of two one-month courses: Video Marketing and YouTube for Business


Online, starting on 06/03/19 and ending on 07/26/19
This certificate program consists of three one-month courses: Twitter, Facebook for Business, and LinkedIn for Business.


Online, starting on 06/03/19 and ending on 08/30/19
This workshop introduces you to trends and techniques for the various Social Media platforms: Instagram, Facebook, Twitter, Snapchat, LinkedIn, Pinterest and more.


This course contains no sessions

Click here to be notified about the next scheduled program.
Get under the hood of inbound marketing and learn how to monitor, measure, and manage the integrated results of your inbound marketing activities at a more advanced level.


This course contains no sessions

Click here to be notified about the next scheduled program.
After this course, you will be better equipped to create your own content marketing strategy and create a content-rich website that exceeds the needs of your visitors.


This course contains no sessions

Click here to be notified about the next scheduled program.
Learn how to improve your email promotion and responses with tracking and testing.


This course contains no sessions

Click here to be notified about the next scheduled program.
This certificate program consists of three one-month courses: Introduction to Inbound Marketing, Content Marketing, and Advanced Inbound Marketing.


This course contains no sessions

Click here to be notified about the next scheduled program.
In this course you will discover how to attract customers to your site, what kind of content to share with them, how to use landing pages and forms to collect names and email addresses, and how to implement lead-nurturing campaigns that result in sales.


This course contains no sessions

Click here to be notified about the next scheduled program.