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eMarketing

The School of Professional & Continuing Studies offers classes and programs focused on digital and online marketing and promotions.

Our classes and programs cover digital and online marketing methods, channels, techniques, and technologies. Includes web manager for business and home, but web development and coding are part of our IT, GIS & Coding programs.

Social Media Management Certificates

Our Social Media Management Certificates are offered online in partnership with Dalton Education. Options are Social Media Professional for those with little experience with social media for promotional purposes, and Social Media Strategist for those with considerable experience with social media for promotions, or those who have completed the Social Media Professional certificate.

Upcoming Courses

Courses

How is your business doing in the digital landscape? Could you use training and exposure on reaching potential customers through a stronger digital presence? Sign up for digital consultations for your business ranging from reviewing your digital marketing, suggesting improvements to your website, evaluating your social media exposure, assessing your mobile presence and more.


Three 1-hour sessions, scheduled in consultation with the instructor
This private, one-on-one session is designed to help with digital training for your website, advertising, special projects, or marketing needs. Sessions are also available to help with computer questions and software. Tuition includes three hours of instruction tailored to your individual specific needs, and all questions are welcome. Sessions are held on the University of Richmond campus during a time that works for you.


Three 1-hour sessions, scheduled in consultation with the instructor
We are offering private professional training for Adobe Creative Cloud products. Want to learn more tips and techniques for Adobe Photoshop? Interested in learning inDesign for designing print and digital materials? Whether you are at the beginning of your design interests or work with the tools often and are looking for interesting ways to professionally enhance your design skill set, we can tailor the private session to your design needs.


Three 1-hour sessions, scheduled in consultation with the instructor
If you are not reviewing your website statistics, then you are missing crucial opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques concerning website analytics using the world-standard Google Analytics, a free online tool. A must for anyone serious about leveraging more success from a website!


Online, starting on 09/03/19 and ending on 09/27/19
Businesses are turning to podcasting to grow their brand and connect with customers, and people with a niche hobby are turning podcasts into a business. Podcasting is experiencing a rebirth as mobile devices are everywhere. The intimate nature of the audio medium allows potential clients to get to know who you are and determine if you are the kind of company with which they want to do business.


Online, starting on 09/03/19 and ending on 09/27/19
With over 100 million users, Instagram is a marketing goldmine. Discover ways to have your audience generate excellent content for you. Build your community while doing it. Learn how to make hashtags work for you, how to make and keep your followers happy, and how moderate input can yield exponential growth. We'll also explore dos and don'ts of Instagram to get you on the fast track to success.


Online, starting on 09/03/19 and ending on 09/27/19
This certificate program consists of three one-month courses: Improving Email Promotions, Boosting Your Web Site Traffic, and Online Advertising


Online, starting on 09/03/19 and ending on 11/29/19
This certificate program consists of three one-month courses: Introduction to Inbound Marketing, Content Marketing, and Advanced Inbound Marketing.


Online, starting on 09/03/19 and ending on 11/29/19
This certificate program consists of three one-month courses: Introduction to Social Media, Marketing Using Social Media, and Integrating Social Media in Your Organization.


Online, starting on 09/03/19 and ending on 11/29/19
This certificate program consists of two one-month courses: Video Marketing and YouTube for Business


Online, starting on 09/03/19 and ending on 11/01/19
This certificate program consists of three one-month courses: Twitter, Facebook for Business, and LinkedIn for Business.


Online, starting on 09/03/19 and ending on 11/29/19
This workshop introduces you to trends and techniques for the various Social Media platforms: Instagram, Facebook, Twitter, Snapchat, LinkedIn, Pinterest and more.


This course contains no sessions

Click here to be notified about the next scheduled program.
Get under the hood of inbound marketing and learn how to monitor, measure, and manage the integrated results of your inbound marketing activities at a more advanced level.


This course contains no sessions

Click here to be notified about the next scheduled program.
After this course, you will be better equipped to create your own content marketing strategy and create a content-rich website that exceeds the needs of your visitors.


This course contains no sessions

Click here to be notified about the next scheduled program.
In this course you will discover how to attract customers to your site, what kind of content to share with them, how to use landing pages and forms to collect names and email addresses, and how to implement lead-nurturing campaigns that result in sales.


This course contains no sessions

Click here to be notified about the next scheduled program.