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Digital Marketing

The School of Professional & Continuing Studies offers classes and programs focused on digital and online marketing and promotions.

Our classes and programs cover digital and online marketing methods, channels, techniques, and technologies. Includes web manager for business and home, but web development and coding are part of our IT, GIS & Coding programs.

Upcoming Courses

Courses

We are offering private professional training for Adobe Creative Cloud products. Want to learn more tips and techniques for Adobe Photoshop? Interested in learning inDesign for designing print and digital materials? Whether you are at the beginning of your design interests or work with the tools often and are looking for interesting ways to professionally enhance your design skill set, we can tailor the private session to your design needs.


Three 1-hour sessions, scheduled in consultation with the instructor
Come get a fundamental yet advanced introduction to Digital Marketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and employing online advertising. This certificate program consists of three one-month courses: Improving Email Promotions, Boosting Your Web Site Traffic, and Online Advertising.


Online, starting on 09/08/20 and ending on 11/27/20
Learn how to improve your email promotion and responses with tracking and testing.


This course contains no sessions

Click here to be notified about the next scheduled program.
Acquire the basic skills to boost your website traffic.


This course contains no sessions

Click here to be notified about the next scheduled program.
Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low-budget AdWord campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience is necessary, and your instructor is an online ad expert who can answer your toughest questions.


Online, starting on 08/03/20 and ending on 08/28/20
This certificate program consists of three one-month courses: Introduction to Social Media, Marketing Using Social Media, and Integrating Social Media in Your Organization.


Online, starting on 09/08/20 and ending on 11/27/20
Learn what social networks are and their role in your business and personal life.


This course contains no sessions

Click here to be notified about the next scheduled program.
Develop a two-way communication and marketing strategy for your organization using social networks. Let your instructor guide you in exploring major social networks, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You'll find out the advantages and disadvantages of each, and learn what's right for your work.


This course contains no sessions

Click here to be notified about the next scheduled program.
Come away with a practical strategy and techniques for implementing social networks for your organization or business. Learn how to create your own private social network using Ning, work socially using Google Docs and calendars, and move your web site to an interactive Web 2.0 site. Your instructor will help you choose which social network tools are right for your situation, and how to integrate them into your web site.


Online, starting on 08/03/20 and ending on 08/28/20
When done correctly, video can tell a story, and stories connect people. Video also leads to an 'emotion' trigger that plain text cannot do. This certificate program consists of two one-month courses: Video Marketing and YouTube for Business.


Online, starting on 09/08/20 and ending on 10/30/20
Discover how to use simple online video to quickly bond with your viewers, drive traffic to your website, boost business and build brand awareness.


This course contains no sessions

Click here to be notified about the next scheduled program.
Increase your business with YouTube, the online video site and now the second-largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people. Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features.


This course contains no sessions

Click here to be notified about the next scheduled program.
Find out what goes on behind the scenes on Facebook Pages and how to increase the chances that your message is seen and acted on. Discover new tools and proven techniques to increase business and expand your reach. Discuss how to adapt your marketing message for the Facebook platform and how to integrate Facebook across all your marketing areas. This is an intermediate class, assuming that you have some basic knowledge of the platform.


This course contains no sessions

Click here to be notified about the next scheduled program.
If you are not reviewing your website statistics, then you are missing crucial opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques concerning website analytics using the world-standard Google Analytics, a free online tool. A must for anyone serious about leveraging more success from a website!


This course contains no sessions

Click here to be notified about the next scheduled program.
Businesses are turning to podcasting to grow their brand and connect with customers, and people with a niche hobby are turning podcasts into a business. Podcasting is experiencing a rebirth as mobile devices are everywhere. The intimate nature of the audio medium allows potential clients to get to know who you are and determine if you are the kind of company with which they want to do business.


This course contains no sessions

Click here to be notified about the next scheduled program.
With over 100 million users, Instagram is a marketing goldmine. Discover ways to have your audience generate excellent content for you. Build your community while doing it. Learn how to make hashtags work for you, how to make and keep your followers happy, and how moderate input can yield exponential growth. We'll also explore dos and don'ts of Instagram to get you on the fast track to success.


This course contains no sessions

Click here to be notified about the next scheduled program.
This private, one-on-one session is designed to help with digital training for your website, advertising, special projects, or marketing needs. Sessions are also available to help with computer questions and software. Tuition includes three hours of instruction tailored to your individual specific needs, and all questions are welcome. Sessions are held on the University of Richmond campus during a time that works for you.


This course contains no sessions

Click here to be notified about the next scheduled program.
How is your business doing in the digital landscape? Could you use training and exposure on reaching potential customers through a stronger digital presence? Sign up for digital consultations for your business ranging from reviewing your digital marketing, suggesting improvements to your website, evaluating your social media exposure, assessing your mobile presence and more.


This course contains no sessions

Click here to be notified about the next scheduled program.
This workshop introduces you to trends and techniques for effectively using social media platforms for marketing, including Instagram, Facebook, Twitter, Snapchat, LinkedIn, Pinterest and more.


This course contains no sessions

Click here to be notified about the next scheduled program.