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Communication & Writing

The School of Professional & Continuing Studies offers classes and programs that focus on communication and writing for multiple audiences and using multiple media.

Our classes and programs cover writing of any kind (creative, fiction, nonfiction, memoir, biography) and communication more generally, including professional, technical, field-specific, and media- or modality-specific communications.

Technical Writing Certificates

Our Technical Writing Certificates are offered in partnership with TechWriter-Certification, which allows us to offer several different online technical writing certification opportunities.

Upcoming Courses

Courses

This course will build skills and techniques to greatly improve our communications so that our intended messages (whether verbal, non-verbal, written, or broadcast) have the same meaning to their recipients.


Every week on Wednesday and Thursday, starting on 06/19/19 and ending on 06/27/19
This certificate program consists of three courses: Business Writing, Effective Copywriting, and Writing News and Press Releases.


Online, starting on 06/03/19 and ending on 08/30/19
Learn the key techniques you need to develop and hone your business writing communication effectively and successfully. Get the best practices for crafting effective, professional business documents. Find out how to avoid grammatical pitfalls and acquire business writing principles that will stand you in good stead for years to come.


Online, starting on 06/03/19 and ending on 06/28/19
Whether you are sending out a press release, communicating internally with a memo, or promoting your own skills on LinkedIn, strong writing skills are key to success. This one-month course will help you to develop the tools and techniques you need to improve your copywriting skills and learn how to avoid common writing mistakes that can hold you back.


Online, starting on 07/01/19 and ending on 07/26/19
Being able to write a good news story, press release or publicity notice is a skill that can set you apart in the workplace. Getting the word out is an essential activity for every organization. Discover the skills good journalists have and learn how to craft a news story, press release or publicity notice that will get attention.


Online, starting on 06/03/19 and ending on 06/28/19
Online, starting on 08/05/19 and ending on 08/30/19
Boost your success with webinars by getting the most advanced and latest information on managing and marketing webinars. Find out when and how often to promote webinars, how to do follow-up promotion to those who click-through on your initial emails, and how to generate more leads and inquiries. Discover our unique needs-assessment model, and learn our five secrets to creating high response surveys.


Online, starting on 06/03/19 and ending on 06/28/19
This certificate program consists of three one-month courses: Infographics, Photoshop for Presentations, and Graphic Design for Visual Presentations.


Online, starting on 06/03/19 and ending on 08/30/19
Make your visual presentations look professional and communicate effectively. Get the latest, most advanced techniques on graphic design principles, including page layout, typography, and basic design considerations. Learn the skills needed to create an effective and beautiful visual presentation on any presentation software program that you choose. Note: This is an online class. Participants will view presentations, read assignments, engage in activities and discussions in the online classroom.


Online, starting on 06/03/19 and ending on 06/28/19
This certificate program consists of three courses: Conflict Management, Negotiation - Get What You Want, and Using Personality Profiles for Better Work Performance.


Online, starting on 06/03/19 and ending on 08/30/19
Learn how to improve your communication with others, convey your ideas effectively, and improve your ability to understand what is important to those who don't share your same style


Online, starting on 06/03/19 and ending on 06/28/19
Strategic Communication for Nonprofits helps you develop the analytical insight and professional skills you need to elevate public awareness about your nonprofit and generate financial support for its mission. This week-long program has been redesigned based on input from students and industry leaders to focus on strategies that drive marketing and communication campaigns and determine the deliverables required to engage prospects.


Every day, starting on 11/10/19 and ending on 11/15/19 - early registration rate through 10/5/19, TBD - UR Campus
At the heart of every successful annual fund, there is a thriving direct marketing campaign with a heavy focus on direct mail. This course will cover all aspects of coordinating and implementing an effective direct marketing campaign for your nonprofit organization.


One day on 11/13/19, during Strategic Communications for Nonprofits institute, TBD - UR Campus
All writing aims to persuade. That's the underlying principle of this workshop. While your written communication certainly lets people know about the mission and vision of your organization, as well as the success you've achieved serving your constituents, your ultimate goal is to convince donors and prospects to offer volunteer and financial support. Every word, picture, and nuance must work together to create a message that's compelling, credible, and convincing.

In this course, we'll work together to define your audiences and discern what motivates them to contribute their time and money to your nonprofit. We'll then discuss the various devices you can use to engage them and how each can be tailored to a specific format, from grants and brochures to web sites and social media. With a stronger awareness of who you're trying to reach and how to cast your message, we'll evaluate your current communications with the entire class. Looking at your marketing and fundraising material with a fresh eye will enable you to revise and articulate your story in ways that inspire generous giving and support.


One day on 11/13/19, during Strategic Communications for Nonprofits institute, TBD - UR Campus
Communications professionals worldwide recognize the Internet has forever changed how we manage marketing and communications strategies for our organizations. Learn the importance of listening first to your audiences, and dive into how to begin that listening in order to prioritize channels, time, and money. We'll explore what recent consumer, generational and business trends are shaping our communications, and what nonprofit organizations need to know about the opportunities and challenges they face in an increasingly digital world.


One day on 11/14/19, during Strategic Communications for Nonprofits institute, TBD - UR Campus
Constructing a compelling visual communications vehicle for your nonprofit is essential to a successful marketing campaign. Learn how to develop a creative brief for ideas, sharpen your interview skills to get the perfect sound bite, and plan for pre-production, production and post-production. This class focuses on assessment of needs, goals, strategies, budget and timing for your video projects, along with developing video strategies for your website and social media.


This course contains no sessions

Click here to be notified about the next scheduled program.
This certificate program consists of two courses: Designing Successful Webinars and Managing & Marketing Webinars.


This course contains no sessions

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Explore a fun and educational weekend of learning and practicing special topics in public speaking and presentation skills. This is a wonderful opportunity to improve your communication abilities and develop your confidence in speaking during your time in the US. A variety of written and oral activities are planned for on campus sessions. Course fee includes materials and certificate of completion.


This course contains no sessions

Click here to be notified about the next scheduled program.
In this course you will learn about proper eye contact, use of pauses, vocal tools (pace/volume/inflection), movement, body language, posture, gestures and facial expressions so that you can deliver your message to a group in the most clear, concise and compelling ways.


This course contains no sessions

Click here to be notified about the next scheduled program.
Join us in this fun, interactive half-day workshop where you will learn how to connect with an audience, inspire a movie in the listeners' minds, create anticipation in your message, become interesting and energetic in your delivery, and design the story to match any situation.


This course contains no sessions

Click here to be notified about the next scheduled program.