Course Detail: NC-DMI - Certified Digital Marketing Professional
The University of Richmond has partnered with the Digital Marketing Institute to offer the Digital Marketing Pro Certification. Upon completion of this comprehensive course, students will be become a Certified Digital Marketing Professional and a Professional Certified Marketer (PCM®) in Digital Marketing with a dual certification from DMI and The American Marketing Association.
These two certifications are recognized all over the globe and 95% of our Certified Members are currently employed and 81% were promoted after earning their certificate.This course is designed for traditional marketers, marketing executives and managers, IT managers, small business owners, career changers, and anyone who wants to apply a digital marketing strategy for their business, corporation, nonprofit, or for their clients.
Topics will cover content marketing, social media marketing, search engine optimization, paid search using Google ads, display and video advertising, email marketing, website optimization, Google analytics, and digital marketing strategy.This 24 week course is delivered asynchronously online and is open for enrollment on an ongoing basis with courses starting on the first of each month. Upon registration, you will receive information directly from the Digital Marketing Institute with login information.