Course: Marketing & Communications (IOPMKTGCOMS)

Telling your story is vital to fundraising and building awareness of your organization's mission. A compelling story told to the right audience is what you need to be effective. During the week-long Marketing & Communications Institute for Nonprofits, you will learn to pull all of the pieces together to create a successful marketing plan for your organization whether the focus is to raise money or awareness of your mission.

The Marketing & Communications Institute for Nonprofits is specially designed for both fundraising and marketing professionals, career switchers and program staff who want to learn more to enhance their careers. This is especially useful for fundraisers who work for a small nonprofit without a separate marketing role or department. Our classes are taught by marketing professionals who are experts in their fields and share the real-world knowledge as well as their love of fundraising.

Overview

Strong communication is vital to the success of nonprofit organizations. Having a thorough understanding of communications helps nonprofits make the most of limited resources. The Marketing & Communications for Nonprofits program is designed to provide a comprehensive overview of marketing basics, effective communication and promotion.

Outcomes

The Marketing & Communications Institute for Nonprofits is an intensive week-long certification program. During the week, you'll create a comprehensive marketing plan for your organization. At the conclusion of the program, you'll practice presenting your plan and earn a professional certificate from the University of Richmond.

Session: IOP226.MKTGCOMS

Schedule:

Monday-Wednesday, 2/2-2/4/26, and Monday-Wednesday, 2/9-2/11/26

Times:

Times Vary

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Price:

IOP Course Fee : $1299.00

Instructors

Name

Additional Resources

Dean Browell

Biography: Dean Browell leads Feedback's research as resident PhD with a passion for how generations interact online. His work can be seen across many industries including tourism, automotive, retail, healthcare, and education. Dean served for six years as a Board Member of the Society for Healthcare Strategy & Market Development (SHSMD) and is the President of the Board of Directors for The Poe Museum. A co-author of the book Don't You Forget About Gen X, Dean teaches Social Media Research at Virginia Commonwealth University's School of Business and is a co-founder of the cultural education project Hidden In Plain Site.

Katie Gilstrap

Biography: Katie Gilstrap is the founder of The Barre Boutique, a studio fitness center (recently sold to the Richmond Ballet), is a faculty member at Virginia Commonwealth University and has served as an adjunct instructor at the University of Richmond at the undergraduate, graduate and executive levels as well as at The College of William and Mary in the Online MBA program. Her teaching areas include management principles, marketing principles, organizational behavior, organizational strategy, marketing research and organizational communications; and she regularly advises MBA thesis projects aimed at solving strategic dilemmas for locally headquartered companies. In addition to her teaching responsibilities, she has developed and led new programs for VCU. More specifically, she designed the new Business Foundations course for the Office of Undergraduate Studies and has designed, led and secured grant funding for study abroad programs focused on international business in Greece, Spain, Prague and Scotland. She also represents VCU as a part of the Henry Ford Foundation's Leadership Academy in the Middle East and Africa.Prior to her academic and entrepreneurial career, Katie served as the Chief Marketing Officer and Director of Marketing at First Market Bank, overseeing marketing strategy, product development, advertising, community outreach and business analysis. During her time at First Market Bank, her work was recognized by Financial Brand magazine, and she became the youngest person in the company's history to be appointed to the Executive Committee, with responsibility for developing and steering the corporate strategy of the organization.In addition to her academic and professional responsibilities, Katie actively consults in the areas of corporate and consumer communications and communication strategy development and has served as a regular columnist for the Richmond Times Dispatch, the Health Journal, GRID Magazine and Caring Voice Coalition's Community Magazine. Recently, she was recognized by AACSB as one of the recipients of their international 100 Influential Leaders Award.

Christina Dick

Biography: Christina Dick is the founder of Tiramisu For Breakfast, a social media-focused marketing and PR strategic consulting firm.She's worked with national brands McDonald's, GEICO, Kraft Brands, Walmart, and sweetFrog, as well as local Richmond startups KINIS Barefoot and The Tooth Brigade. Christina began her career in advertising at The Martin Agency and worked at Capital One and Big River Advertising before launching Tiramisu For Breakfast Agency in 2016.Christina was named by Richmond's Style Weekly Magazine as one of Richmond's Top 40 Under 40 recipients for the class for 2017 and VCU Alumni's 10 Under 10. She is an adjunct professor of social media at VCU's School of the Arts and has taught with VCU's Da Vinci Center. VCU Robertson School. She serves on the advisory board of the VCU Robertson School of Media & Culture, the board of the Public Relations Society of America's Richmond Chapter, and is the former president of the Advertising Club of Richmond.

Facility Detail

Synchronous Online

Classes held online following set schedule.