Course Detail: NC-EEP7 - Executing Entrepreneurial Principles Seminar 7: Principles for Marketing and Promoting a Business

Business marketing and promotion is a diverse subject that encompasses everything from the importance of choosing the company's name, to the impact of government regulation. During this three-hour seminar we will discuss: the profitability of selling "what people want as opposed to what people need", the principle of "Perceived Value" and how it impacts marketing success, an entrepreneur's step-by-step program to successful advertising, the principles of how you get free media publicity for your business, and practical methods of evaluating a new market. You will learn the practical principles to ensure effective advertising and sign copy, as well as how to choose the best media method for your ads.

Available Sessions