Course Detail: IOPMKT3-SOCIAL - Strategic Communications - Social Media

Communications professionals worldwide recognize the Internet has forever changed how we manage public relations and communications strategies for our organizations. Learn how new media channels and recent consumer, generational and business trends are continuing to shape how we collect online communications tools and what nonprofit organizations need to know about the opportunities and challenges they face in an increasingly digital world. Topics covered include social networking, blogs and other new media. Bring your laptops. You will be working on creating a work plan for social media based on the audiences and purposes identified earlier in the week.

This class is part of the week-long Strategic Communications for Nonprofits Institute.

Available Sessions