Course Detail: IOPMKT3-DIRECT - Strategic Communications - Direct Marketing

At the heart of every successful annual fund, there is a thriving direct mail campaign. This course will cover all aspects of coordinating and implementing an effective direct mail campaign for your nonprofit organization. Topics include: *Effective messaging and copy for your solicitation pieces *Designining pieces for your audience while staying on budget, * Best practicces in segmenting your population, *Post Office dos and don'ts, *Information Technologies that increase operational efficiencies.

Available Sessions