Course Detail: IOPMKT3-DIRECT - Strategic Communications - Direct Marketing

At the heart of every successful annual fund, there is a thriving direct mail campaign. This course will cover all aspects of coordinating and implementing an effective direct mail campaign for your nonprofit organization. 

Topics include: 
  • Effective messaging and copy for your solicitation pieces
  • Designing pieces for your audience while staying on budget
  • Best practices in segmenting your population
  • Post Office do's and don'ts
  • Information technologies that increase operational efficiencies

Available Sessions