Course Detail: IOPCOMS1 - Strategic Communications Institute

The Strategic Communications Institute for Nonprofits helps you develop the analytical insight and professional skills you need to elevate public awareness about your nonprofit and generate financial support for its mission.  

The week begins with an intensive assessment of organizational needs, decision-making processes, and market research. You'll also explore the methods you might use to measure the effectiveness of marketing and communication strategies. As the week progresses, you'll assess and refine your strategies based on feedback from faculty and peers, applying creative tactics for differentiating your nonprofit. The program culminates with an opportunity to present your marketing strategy to the class. Not only does this exercise give you another chance to receive feedback, but it also prepares you for the presentation you'll provide your nonprofit's leadership when you return to work.

Strategic Communication Institute for Nonprofits is a premier program. Taught by faculty with extensive experience working with organizations just like yours, you'll learn about best practices for marketing your nonprofit and, thanks to hands-on learning experiences, you'll return to the office ready to put your new ideas to work immediately.

A Certificate in Strategic Communication will be awarded at the conclusion of the program. This course is also approved for 24 CFRE units.

Available Sessions