Course Detail: IOPCOMKTG - Strategic Communications Institute

The Strategic Communications Institute for Nonprofits helps you develop the analytical insight and professional skills you need to elevate public awareness about your nonprofit and generate financial support for its mission.  Our program begins with an intensive assessment of organizational needs, decision-making processes, and market research. You'll also explore the methods you might use to measure the effectiveness of marketing and communication strategies. As our course progresses, you'll assess and refine your strategies based on feedback from presenters and peers, applying creative tactics for differentiating your nonprofit. The program culminates with an opportunity to present your marketing strategy to the class. 

Not only does this exercise give you another chance to receive feedback, but it also prepares you for the presentation you'll provide your nonprofit's leadership team.The Strategic Communications Institute for Nonprofits is a premier program. Taught by facilitators with extensive experience working with organizations just like yours, you'll learn about best practices for marketing your nonprofit and, thanks to hands-on learning experiences, you'll return to your team ready to put your new ideas to work immediately. 
  • Modules and topics include:
  • Assessing your Organization
  • Developing Objectives and Goals
  • Developing your Audience Strategies
  • Social Media and Promotion Tactics
  • Storytelling for Nonprofits
  • Event Planning
  • Presenting your Communication and Marketing Plan
Online sessions will be held live as scheduled. Built-in breaks are provided throughout the day. Sessions are also recorded for participants to refer to as needed, with course documents and presentations available electronically. Participants also experience the added benefit of establishing valuable professional relationships within the cohort.This Institute offers 24 CFRE hours, and students will receive a certificate in Fund Development upon completion of the course.

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