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Course: Data and Web Analytics (NC-DMIDATAWEBANALYTICS)
The University of Richmond has partnered with the Digital Marketing Institute to offer Data and Web Analytics. This course offers instruction on Data Analytics, Reporting, Data Management, AI, Machine Learning, and Security best practices. This course will help boost your career through a blend of expert-led video tutorials, case studies and useful toolkits. On completion, you will know the core principles and best practices in analytics and data management to make sound data driven decisions.
This course was designed for:
- Small business owners
- Marketing professionals
- Product managers
- Entrepreneurs
- Anyone looking to quickly upskill in Data and Web Analytics
Key learning objectives and competencies:
- Understanding Data
- Data and AI
- Digital Marketing Analytics Fundamentals
- Creating and Configuring a Google Analytics Account
- Setting Events with Google Analytics 4
- Alternative Analytics Platforms
- Monitoring Campaigns and Supporting Channels using Google Analytics
- Turning Data into Actions
- Reporting, Visualization, and Presenting Data
- Improving Your Presentation Skills
- Using Excel for Data Visualization
The course consists of approximately 10.5 hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want.