Course: Advanced AI for Digital Marketing (NC-DMIADVAI)

The University of Richmond has partnered with the Digital Marketing Institute to offer Advanced AI for Digital Marketing. This course offers instruction on practical AI skills that will empower you to design and implement an end-to-end, AI-driven digital strategy achieving more (ROI) with less time and effort. Learn how to leverage specialized AI tools to maximise your channel performance across each stage of customer journey, from SEO to Social Media, Paid Advertising, and beyond.

This course was designed for: 
  • Marketers who have performance in mind, looking for efficiency and impact on key KPIs and business metrics such as lead generation, channel and campaign optimization for ROI, revenue, ROAS, and beyond.
  • Ideal for professionals who are responsible for building and executing marketing strategies.
  • Those already familiar with the basics of AI who seek to deepen their skills. 
Key learning outcomes:
  • Learn how to utilize machine learning, generative AI, and Natural Language Processing (NLP) for digital marketing.
  • Enhance digital marketing research, including customer insights, competitor analysis, and market trends.
  • Use AI to develop a content strategy, create high-quality digital content, and optimize it for various platforms.
  • Boost performance across SEO, PPC, social media, customer experience (CX), and marketing automation using AI tools.
  • Apply predictive analytics to refine and improve marketing strategies.
The course consists of approximately 8 hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want.

 Session: DMI226.ADVAIAPR

Schedule: April 2026 start date
Course Fee : $799.00

Bulletin

This session begins on April 1, 2026.