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Course: Content Marketing (NC-DMICONTMKTG)
The University of Richmond has partnered with the Digital Marketing Institute to offer Content Marketing. Master content marketing with an AI-powered edge. The Content Marketing course delivers an end-to-end framework-from research, strategy and ideation to content creation, distribution, and performance optimization. Developed by top industry experts, this course blends strategy, practical tools, and cutting-edge AI tools and applications at every stage of the content marketing process. Learn how to develop a holistic content marketing strategy and plan, craft high-quality text, video, and visual content using tools like ChatGPT and CapCut, and build SEO-rich content structures with Google's E-E-A-T principles. From creating strategic briefs to scheduling and measuring campaigns, you'll gain the hands-on skills to drive measurable impact across every stage of the content lifecycle.
This course was designed for:
- Content Marketers & Strategists: For professionals planning or optimizing content strategies who want to apply AI-powered research and execution to drive impact.
- Copywriters & Digital Creators: Ideal for those crafting digital content-learn how to elevate quality using AI tools, SEO best practices, and Google's E-E-A-T standards.
- Social Media Executives & Content Analysts: For those managing content planning or performance on social platforms-master AI-enhanced scheduling, research, and insights.
- Small Business Owners & Entrepreneurs: Perfect for business owners building in-house content capabilities to grow visibility and engagement without relying on agencies.
- Marketing Managers & Team Leads: Designed for those leading digital efforts, looking to boost campaign effectiveness and content ROI through smarter strategy and automation.
Learning objectives include:
- Align content with business goals by defining purpose, mapping the buyer journey, and crafting resonant brand stories.
- Use tools like ChatGPT and CapCut to spark ideas, streamline creation, and automate workflows for greater efficiency.
- Apply SEO and E-E-A-T principles to create high-quality content that boosts visibility, builds trust, and drives results.
- Develop content calendars, repurpose assets across formats, and implement content strategies that scale efficiently using smart curation and AI tools.
- Leverage AI for research-use social listening and competitor analysis to spot gaps and shape better strategy.
- Create impactful campaigns with clear briefs, defined KPIs, and strong collaboration across teams, agencies, and influencers, to amplify results.
The course consists of approximately 6.5 hours of course content. You have up to 12 weeks to complete the course, during which time you can access your course content wherever and whenever you want.