Course Detail: BUS586 - Target Market Research Strategies

This workshop is in partnership with the NE Indiana Small Business Development Center.

The heart and soul of a business is its marketing plan. This workshop highlights the critical elements of market research and provides tips and resources available for developing sound marketing strategies. Attendees will learn the basics for evaluating products and services, pricing, market potential, and competitive analysis.

Funded in part through a cooperative agreement with the U.S. Small Business Administration, the State of Indiana, and our many local partners. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance by calling your local SBDC.

 Session Detail: 21FBUS586C

Schedule: This workshop meets on 12/20/21 from 5:30-7:00 p.m.
Classroom sessions will be held in-person on Purdue Fort Wayne's campus. Please see current health and safety guidelines and requirements here: Purdue Fort Wayne Health & Safety Guidelines.
Times: 05:30pm - 07:00pm
Registration (Registration Deadline 12/13/21) : $15.00


Name Additional Resources
Billie Wunderlich

Facility Detail

Purdue Fort Wayne Campus
Kettler Hall Rm G22
2101 E. Coliseum Blvd
Fort Wayne, IN 46805

Facility Resources
Campus Map - Click Here

Kettler Hall Rm G22