Courses

Target Market Research Strategies

The heart and soul of a business is its marketing plan. This workshop highlights the critical elements of market research and provides tips and resources available for developing sound marketing strategies. Attendees will learn the basics for evaluating products and services, pricing, market potential, and competitive analysis.

Class not currently open for registration. Click here to be notified of future offerings.

Funding Options for Small Business

Where is the money? This workshop reviews a variety of funding sources, including commercial lenders, the SBA, and state, regional and local programs, and highlights financial terminology and borrower qualifications. The seminar is intended for individuals starting a business as well as owners of existing businesses who are investigating financing options.

Monday, September 21, 2020, Purdue Fort Wayne Hobson Center - 4312 Hobson Road, Suite B (Behind Speedway gas station on Hobson)

Business Plan Fundamentals

A business plan is used by entrepreneurs to manage the direction and expectations of their business as well as to solicit funding for implementing growth strategies or starting a new enterprise. This one-session workshop covers the basic elements and includes tips for writing a business plan to fuel success.

Monday, August 17, 2020, Purdue Fort Wayne Hobson Center - 4312 Hobson Road, Suite B (Behind Speedway gas station on Hobson)

Essentials of Launching a Business

This workshop is your first step towards small business ownership. Based on the premise that every successful business is built on a solid foundation, this workshop will help you evaluate your business idea and prepare yourself to create a sound business plan, manage expectations, and increase chances of accessing capital for your new business.

Wednesday, August 12, 2020, Purdue Fort Wayne Hobson Center - 4312 Hobson Road, Suite B (Behind Speedway gas station on Hobson)

Beginner's Guide to Reading and Understanding Financial Statements

Financial statements provide insight into the financial position and health of a company, all things that you need to understand to run your company. This course will walk you through balance sheets and income statements and how to use the information on them to perform financial analysis. It will give you a solid understanding of financial information to help you make smart and strategic business decisions.

Class not currently open for registration. Click here to be notified of future offerings.