Description:

Dive deep into the features, trends, and algorithms behind major social media plat forms and learn how to leverage each platform's unique strengths and capabilities to optimize your brand's reach and engagement. Whether you're new to the field or looking to refine your expertise, this course will equip you with the knowledge and tools needed to connect with your audience, inspire action, and promote community engagement to amplify your brand's online presence.

Who Should Participate:

• Persons currently in a marketing role that want to expand their knowledge regarding the latest social media tools and techniques.

• Individuals with increased job responsibilities in the social media arena.

• Those who desire to incorporate social media into their career goals.

• Anyone with the thirst to know more about social media and its impact on 21st century best business practices.

•  Professionals who desire to build and expand their resume.

The sessions:
This class consists of sessions designed to provide a practical approach to social media marketing. The key themes include:

• Understand the role of social media in modern brand strategy

• Differentiate between paid and organic social strategies

• Identify which platforms best align with specific goals and audiences

• Apply platform-specific best practices to create engaging and effective content

• Learn how to track campaign and brand success using various analytic tools

Amber Owens is a social media professional specializing inorganic content strategy and community engagement. Since 2017, she has helped brands build authentic connections and drive long-term digital growth through creative, audience-focused storytelling.

She holds a bachelor's degree in Communications and an MBA in Marketing, combining strategic insight with a passion for understanding what motivates audiences. Her work has earned multiple honors from the Fort Wayne Advertising Federation, recognizing her achievements in social media and brand marketing.

Amber believes that great social media goes beyond visibility-it's about building trust and fostering meaningful, lasting relationships between brands and their communities.