The Social Media Professional Certificate is designed to provide you with the foundation and skill set needed in the evolving world of social media tools and strategies so they can be immediately applied in the workplace.

Benefits:

• Learn the current strategies being used in social media you can use immediately
• Incorporate social media into your future career goals
• Create and execute impactful social media campaigns
• Integrate social media concepts into your organization's overall marketing strategy
• Understand the differences between the major social media platforms, including the strengths and limitations of each

Who Should Participate:

• Persons currently in a marketing role that want to expand their knowledge regarding the latest social media tools and techniques.
• Individuals with increased job responsibilities in the social media arena.
• Those who desire to incorporate social media into their career goals.
• Anyone with the thirst to know more about social media and its impact on 21st century best business practices.
•  Professionals who desire to build and expand their resume.

NOTE: One week prior to class, students will be contacted by the instructor to complete a quick screening assessment.

THE SESSIONS
This class consists of seven modules designed to provide a practical approach to social media marketing. The key themes include:

• Overview: why social media matters--and how businesses should respond

• 10 key principles to leverage social media for business

• A deep dive into each of the major social media platforms

• Risk management: how moderators should prepare for, and respond to, challenges

• Social media strategy: putting it all together
  

In addition, participants will learn from a variety of guest speakers, each of whom has significant depth of knowledge in social media. Participants may also have the opportunity to work on a social media marketing project in partnership with a local nonprofit.

Instructor Anthony Juliano has more than 25 years of marketing strategy experience and he has worked with a diverse group of successful organizations. He has a Master of Arts in English from Indiana University, a Bachelor of Arts from Salem State College, and a Master of Business Administration from Indiana Tech.

Student Testimonials
"Mr. Juliano's real world experience, insight, feedback, humor, and clear passion for his work were what kept me engaged during class. The variety of guest speakers were extremely knowledgeable and helpful. I was able to take what I learned in class and see immediate results on my social media platforms." - Sarah G.

"The strongest aspect of the course was the instructor. Anthony's presentation style was impeccable. He balanced his course with student inquiry and current resources. Every class included relevant speakers with real-life case studies of social media trends, concepts, and strategies applied. Anthony was prepared, professional, and provided incredibly relevant information in a stimulating way." - Eric L.

This course will be delivered online. Classes will be facilitated by a live instructor during the scheduled course times. Students must have a camera and working microphone to participate in the live sessions. Class participation enhances the online student experience.

Attendance Policy: Students must not miss more than 1 (one) live class session to receive the PFW Certificate of completion.

Several days prior to the start of your course, you will receive an email with information on connecting to the sessions.

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