Learn the critical elements of a marketing plan and why it's the heart and soul of a business plan.
This introductory course highlights the critical elements of a marketing plan and provides tips and resources available to develop sound market strategies.
Understand the market analysis and its impact on all areas of your business. Attendees will learn how to evaluate product/service, pricing, defining market potential, competitive analysis, and promotion strategies. Seating is limited, register early.
Funded in part through a cooperative agreement with the U.S. Small Business Administration, the State of Indiana, and our many local partners. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance by calling your local SBDC.
Monday, May 20, 2019, Purdue Fort Wayne Hobson Center - 4312 Hobson Road, Suite B (Behind Speedway gas station on Hobson)
Monday, August 19, 2019, Purdue Fort Wayne Hobson Center - 4312 Hobson Road, Suite B (Behind Speedway gas station on Hobson)