Course Detail: BUS586 - Target Market Research Strategies
The heart and soul of a business is its marketing plan. This workshop highlights the critical elements of market research and provides tips and resources available for developing sound marketing strategies. Attendees will learn the basics for evaluating products and services, pricing, market potential, and competitive analysis.
Funded in part through a cooperative agreement with the U.S. Small Business Administration, the State of Indiana, and our many local partners. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance by calling your local SBDC.