Description:

Discover how content and strategy work together to support successful social media marketing. Explore the features, trends, and algorithms behind major platforms and learn how to use each platform's strengths to reach your audience and support your goals.

Whether you're new to social media marketing or looking to sharpen your skills, this six-week course will help you make informed content decisions, encourage meaningful engagement, and measure the effectiveness of your efforts.

Who Should Participate:

• Marketing and communications professionals looking to expand their social media skills.
• Small business owners and entrepreneurs managing their brand's online presence.
• Nonprofit and community organization staff responsible for outreach and engagement.
• Employees taking on social media responsibilities.
• Individuals interested in building social media marketing skills for career growth.

What You'll Learn:

• Understand how social media supports your overall marketing strategy.
• Choose platforms that align with your goals and audience.
• Apply platform-specific best practices to create engaging content.
• Understand the differences between paid and organic social media strategies.
• Use analytics to track performance and guide future decisions.

Amber Owens is a social media professional specializing in organic content strategy and community engagement. Since 2017, she has helped brands build authentic connections and drive long-term digital growth through creative, audience-focused storytelling.

She holds a bachelor's degree in Communications and an MBA in Marketing, combining strategic insight with a passion for understanding what motivates audiences. Her work has earned multiple honors from the Fort Wayne Advertising Federation, recognizing her achievements in social media and brand marketing.

Amber believes that great social media goes beyond visibility-it's about building trust and fostering meaningful, lasting relationships between brands and their communities.