Course detail: KU Digital Marketing Boot Camp

Description

KU Digital Marketing Boot Camp is a part-time, 18-week program that prepares you to keep pace with this rapidly changing field. You'll learn from a market-driven curriculum that's continually updated to ensure that your skills are what employers want - and more importantly, need.

Throughout the course, you will take a hands-on approach to learning digital advertising, web analytics and design, content marketing, and more. You'll complete the program with experience using a host of industry tools such as Google Keyword Planner, LinkedIn Campaign Manager, and Facebook Insights.

Those who successfully complete the program receive a Certificate of Completion in Digital Marketing from University of Kansas Lifelong and Professional Education and 18 CEUs (Continuing Education Units).

 

Highlights

  • Learn how to create and execute a successful marketing strategy, including campaign development, user acquisition, digital advertising, content marketing, retention strategy, SEO, optimization, and more.
  • Gain real-world experience using popular tools and technologies such as Google Keyword Planner, Facebook Insights, CRMs, and HTML/CSS.
  • Get hands-on learning experience, gaining a wide understanding of the different domains within the marketing industry.
  • Complete the program with a strong professional portfolio, demonstrating the working knowledge and skills needed to perform a variety of jobs in the marketing sector.

 Visit the KU Marketing Boot Camp Information Website to get more information and reserve your spot today!


Course Resources
KU Digital Marketing Boot Camp - Part-time Program Website
KU Digital Marketing Boot Camp Brochure

Available sessions