Courses

Brand Storytelling Using Content Marketing

What is brand storytelling, and why is it so powerful? Brand storytelling is the act of using an emotion-evoking narrative to build a value-driven connection between your customers and your brand. Producing memorable content through quality storytelling will ultimately convince and convert your audience.

This course contains no sessions
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Canva: Beyond the Basics

Join us as we learn how to use Canva to create more intricate advertisements and delve even deeper. We will go beyond the beginner basics and learn more advanced uses for Canva.

This course contains no sessions
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Facebook Ads: Best Practices for Business

Learn how to understand and properly set up your account for success and run Facebook ads like a pro to garner more interest in your business!

This course contains no sessions
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Facebook Business Basics (for beginners)

Join us as we review how content strategy and page management are critical to having a successful business page on Facebook. We'll give you tips and tricks to build your content strategy, page management best practices to get more engagement and visibility of your posts and how to leverage a boosted post strategy to reach people that normally wouldn't see your content.

This course contains no sessions
Click here to submit a question or be notified about the next scheduled program.

Finding State Grants (and How to see if you are a Good Fit!)

So, you want to apply for a grant? Do you know how to find them, how to decide whether it is a grant that will work for you and whether you are eligible? This class will help you look for state grants, find things that may be a fit for your business or organization, and how to read the Notice of Funding Opportunity to see if you qualify.

This course contains no sessions
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Grant Preparation 101

Are you interested in applying for state or federal grants? Did you know there is what is known as a "pre-award" process? Learn how to register your business and file all of the pre-award documentation so that you are ready when those great grant opportunities are announced.

This course contains no sessions
Click here to submit a question or be notified about the next scheduled program.

Instagram Business Basics (for beginners)

Explore an overview of how to use the features of the platform for your business with us. In this session, we will screen share the platform showing you where to find stories vs. reels vs. posts, how to leverage content templates to build your posts, and how and when you should use each type of post.

This course contains no sessions
Click here to submit a question or be notified about the next scheduled program.

Instagram Business Best Practices (for more experienced users)

We will learn how to build a content strategy that will drive your business goals, tips for getting more organic reach and engagement on your posts, when to use a paid strategy on the platform, and how to use reporting to measure and improve your results.

This course contains no sessions
Click here to submit a question or be notified about the next scheduled program.

Meta Advertising Campaigns (for more experienced users)

We will discuss best practices for setting up a Meta (Facebook and Instagram) Ad campaign for the intermediate-level ads user. This session will be most helpful for anyone who has tried to set up or run Meta ads in the past using Ads Manager with a minimum budget of $500 and a minimum campaign duration of three weeks.

This course contains no sessions
Click here to submit a question or be notified about the next scheduled program.

SEO For Small Businesses: Get Found Online!

Need help getting your website seen by potential customers? In this beginner-friendly course, you'll learn the basics of Search Engine Optimization (SEO) and how to use it to attract more visitors to your small business website. No prior SEO knowledge is required!

This course contains no sessions
Click here to submit a question or be notified about the next scheduled program.

Starting Your Small Business in Illinois

So, you want to start a small business in Illinois? Join us as we cover all of the basics for developing a new, for-profit business concept in Illinois. We will cover business plan development, funding criteria and the registration process.

This course contains no sessions
Click here to submit a question or be notified about the next scheduled program.

Tips and Tricks to Improve Your Email Marketing

Come away with an understanding of the different types of email marketing efforts and which you should when. Learn how to improve your subject lines and the best practices for content based on the types of email you are sending.

This course contains no sessions
Click here to submit a question or be notified about the next scheduled program.