Course Detail: MKTG-9013 - Creating Memorable Special Events

Golf outings, galas, walk-a-thons, oh my! Let's be honest: do special events really work? If you think about all the events you've attended over the years, there are those you remember and look forward to attending, and those you'd probably prefer to forget. In this highly interactive hands-on workshop, we'll get down to the brass tacks of making any type of special event create big returns for your organization.  

Learn to anticipate needs and details, plan for the worst, and see the nuts and bolts needed behind-the-scenes and front stage to create well-run professional gatherings. Covering everything from setting goals to looking at the small details, we will leave plenty of time for questions about attendee's specific plans and events.
 
Below is a comment from a recent course participant. 
"I love Laura's style of teaching. She seeks to understand why we are there so she can tailor the program to meet our needs. She's also practical, creative, and follows up with you after class with resources."

Don't miss out on these other courses offered by Laura!
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Available Sessions