Certificate: Branding & Digital Marketing
Understand who your audience is and how to reach and persuade them. Build a brand story from the ground up, or grow an existing brand. Use brand positioning to cut through the noise of the marketplace. Understand why some campaigns thrive while others fail. Design, package, and sell your ideas to brand stakeholders and clients. Activate your brand/marketing strategies through online outreach channels. Develop a portfolio.
|Course Title||Mandatory||Year Span|
|Introduction to Marketing Communications||Elective||0|
|Consumer Research and Insight Development||Elective||0|
|Branded Content Marketing||Elective||0|
|Experiential Art and Marketing||Elective||0|
|Brand Design and Corporate Identity||Elective||0|