Certificate: Branding & Digital Marketing

Understand who your audience is and how to reach and persuade them. Build a brand story from the ground up, or grow an existing brand. Use brand positioning to cut through the noise of the marketplace. Understand why some campaigns thrive while others fail. Design, package, and sell your ideas to brand stakeholders and clients. Activate your brand/marketing strategies through online outreach channels. Develop a portfolio.


Course Title Mandatory Year Span
Introduction to Marketing Communications Elective 0
Consumer Research and Insight Development Elective 0
Branded Content Marketing Elective 0
Experiential Art and Marketing Elective 0
Brand Design and Corporate Identity Elective 0
Digital Marketing Elective 0

Electives Required: 4