Discover the benefits of event marketing. Create an event to promote a brand, product, or service, and learn how to measure its success. Build an event marketing strategy that engages attendees and converts valuable leads. Event marketing provides one-on-one customer engagement, builds brand awareness, and encourages product and industry education. Events are an ideal platform to give stakeholders (partners, investors, sponsors?) a tactical and visible engagement point to support their own return on investment (ROI).