Core Courses Learning Objectives

• Airport Management - students should understand the nature of airport components, the relationship between airport’s stakeholders, how to calculate the capacity of the different components of the airport system, the complex methodology for managing aircraft movements and passengers, airport facility management, and real cases and exercises of airport planning, design and operations will be applied within the context of Asia and international regulatory bodies.
• Air Carrier, Passenger, and Cargo Management - Students should understand the broad perspective of passenger and cargo air carrier management within the Asian context. The focus lies in applied case studies of global economic development, alternative strategic approaches to route structure and product design, fleet selection, finance, revenue management, and the role of travel agencies, freight forwarders, global distribution systems and Internet portals.
• Global Logistics and Supply Chain Management - students should understand the challenges faced in supply chain, the basic concepts of supply chain management, supply chain strategy, supply chain network, supply chain planning and forecasting. Case studies on supply chain in aviation in Asia will be used for discussion.
• Aviation Applied Finance - This course will provide a solid comprehension of Airlines Financial Analysis, the most practical valuations techniques in the airline industry, all aspect of aircraft leasing and the jet fuel hedging techniques in different market volatility.
• Applied Economics in Aviation - students should understand the nature of air transportation demand and airline supply, the economic foundation for airline pricing and the complex methodology for managing passenger and freight fares, airline costs and methods of control, and fleet management. Economic theory will be applied to current and future predicted challenges in aviation within the context of Asia.
• Production and Procurement - students should understand operations strategy, product design, process design and analysis, capacity planning, lean production systems, and the procurement process from sourcing to managing suppliers. Case studies on production and procurement in aviation in Asia will be used for discussion.
• Strategic Marketing Management - Students should understand the elements of the marketing mix, competitive dynamics and pricing strategies, the integration of digital, brand and business strategies in order to drive the strategic marketing function of a business within the context of the Asian aviation industry. This course should enable students to create a comprehensive marketing strategy within the context of an overall aviation business strategy.

Elective Courses Learning Objectives

• Managing Human Factors - Students should understand the basic aviation human factors concepts, key human performance issues relevant to aviation operations and integrate human factors knowledge into key areas of aviation operations in the local context. This course will also focus on applying operational human factors knowledge to safety investigation activities pertaining to the Asian aviation industry.
• Performance Management and Managerial Accounting Practices in Aviation - participants will be able to analyze Airline Financial Statements, evaluate relevant Cash Flows, techniques in preparing airline budget, costing analysis, key performance indicators evaluation and the design and application of the Airline Balance Scored Card.
• International Business Administration - Students should understand the four core pillars of international business: marketing, management, accounting, and finance. These key areas will be applied to real world cases in the aviation industry in order to develop the students’ international business skills to better understand and respond to business development opportunities in the aviation industry through the interplay between the global and local factors that influence management decisions in business.

Who Should Attend

• Students about to enter the workforce
• Professionals in airline, airport and aircraft management, banking & finance
• Professionals interested in Asia aviation management