Course Description: Acing Your Podcast: How to Launch Your Own Show
Have you been dreaming of starting a podcast but don't know where to start? Whether you want to grow your business, share your expertise, or tell amazing stories, this 3-session online course will give you the tools to plan, record, edit, and launch your own show.
This course is designed for small business owners, content creators, and entrepreneurs who want to start a podcast that stands out.
Class 1: Finding Your Podcast Identity & Recording Essentials
- Define your podcast's niche, audience, and format (solo vs. guests)
- Choose a podcast name, tagline, and episode structure
- Intro to recording: Choosing a microphone, optimizing sound, and recording a podcast trailer
Class 2: Editing, Hosting & Interviewing Techniques
- Overview of editing software & sound quality tips
- Podcast hosting platforms & distribution (Spotify, Apple, etc.)
- Writing engaging episode titles & descriptions
- Recording a podcast trailer or intro episode
- Interviewing Techniques: Booking guests, structuring interviews, asking engaging questions, and handling difficult guests
Class 3: Marketing, Growth & Monetization (with Optional In-Person Q&A)
- Podcast marketing strategies: SEO, social media & email lists
- Scripting vs. improvisation, batching content, and staying consistent after launch
- Monetization basics: Sponsorships, affiliate marketing & listener support
- Share your podcast concept and get feedback from the group
- Live Q&A and networking opportunity
Bonus Resource: Podcast Launch Checklist - A step-by-step guide covering everything from naming and branding to distribution, podcast tool stack, marketing, and first episode release.
This course is designed for small business owners, content creators, and entrepreneurs who want to start a podcast that stands out.
Class 1: Finding Your Podcast Identity & Recording Essentials
- Define your podcast's niche, audience, and format (solo vs. guests)
- Choose a podcast name, tagline, and episode structure
- Intro to recording: Choosing a microphone, optimizing sound, and recording a podcast trailer
Class 2: Editing, Hosting & Interviewing Techniques
- Overview of editing software & sound quality tips
- Podcast hosting platforms & distribution (Spotify, Apple, etc.)
- Writing engaging episode titles & descriptions
- Recording a podcast trailer or intro episode
- Interviewing Techniques: Booking guests, structuring interviews, asking engaging questions, and handling difficult guests
Class 3: Marketing, Growth & Monetization (with Optional In-Person Q&A)
- Podcast marketing strategies: SEO, social media & email lists
- Scripting vs. improvisation, batching content, and staying consistent after launch
- Monetization basics: Sponsorships, affiliate marketing & listener support
- Share your podcast concept and get feedback from the group
- Live Q&A and networking opportunity
Bonus Resource: Podcast Launch Checklist - A step-by-step guide covering everything from naming and branding to distribution, podcast tool stack, marketing, and first episode release.