Micro Course Information: CMBM180 - Be Seen: Developing Your Personal Brand
Personal branding allows you to curate your online and offline presence and can impact your opportunities for promotion, growth, visibility, and professional success. Whether you're an employee looking to achieve a promotion, an entrepreneur working on a new business venture, or a thought leader within your area of expertise, personal branding brings you visibility, credibility, and attention that can lead to exciting new professional opportunities.
In this micro course, you'll be guided through the creation of your own personal brand, and we will assist you with the creation of a web presence and digital content.
After successfully completing this micro course, you'll be able to:
- - Identify your level of expertise personally and professionally
- - Develop a personal brand strategy
- - Launch your personal brand
Micro Course Outline:
Unit 1 - Define the purpose and value of a personal brand, think critically about personal branding's pros and cons, and analyze the dangers of becoming more "brand" than "you."
Unit 2 - Conduct a personal brand audit, define the present state of your personal brand, and create your brand voice and the skills needed to communicate that voice to a larger audience.
Unit 3 - Be guided through the process of creating a personal brand mission statement and a personal brand vision statement, and identify your target audience, mentors, and influencers.
Unit 4 - Begin building public-facing personal brand media for external stakeholders.
This micro course is 100% online, features 15 hours of engaging content, and is self-paced over 4 weeks. You will receive access to the micro course on the 1st of the month, but you are free to work through the material when it works best in your schedule! More information is available on our CareerPLUS website or on our FAQ page.