Integrated Advertising Campaigns - a Creative Focus
Delve into the creative and design aspects of developing impactful integrated advertising campaigns. Explore the principles, strategies, and techniques that drive successful campaign creation and execution. Through theoretical discussions, case studies, hands-on projects, and guest lectures from industry professionals, you will develop creative thinking, visual communication, and design skills to craft compelling and cohesive campaigns across various media channels.
Course Objectives:
Understand the role of creative and design in integrated advertising campaigns.
Apply design principles and visual communication techniques to advertising messages.
Develop innovative and impactful creative concepts for integrated campaigns.
Explore the synergy between copywriting, design, and strategic planning.
Explore the role of branding and brand communication in integrated campaigns.
Evaluate the effectiveness of creative and design elements in integrated campaigns.
Gain practical experience through hands-on projects focused on creative execution.