Learn how organizations succeed by understanding the structure of branding and the strategic perspective that a visual identity has. Through a series of steps, designers utilize sketch and idea processes that nurture an inner coherence to visual marks. Hone your visual language skills that can be carried throughout an identity system, developing a unique look and feel for a mark that works across multiple platforms, including print collateral, websites, and broadcast media. Color, typeface and typography will be documented in a style guide that help make a brand shine above its competitors. Complete projects toward a professional portfolio.

PLEASE READ BEFORE REGISTERING: Registration in this section is for students who wish to take this course as an in-person, NonCredit student. Students will not receive elective college credit for this course. Should you wish to register for the 3-credit section of this course, complete the application form here: https://rb.gy/3bz22i. Note, students registering for the 3-credit version of this course must be US citizens, US permanent residents, or have already obtained an F-1 visa from another academic institution. B-1, ESTA, and other tourist visas are not accepted for this program. Questions regarding the registration process should be sent to scps-credit@pratt.edu