Advertising What Matters: Building a Health and Wellness Campaign
Master the power of creating meaningful advertising. Create a compelling health and wellness campaign from scratch, mastering visual branding through color, typography, and imagery. Harness human insights and innovative techniques to fuel your creativity and explore art direction's critical role. Bring your campaign to life across diverse channels, including experiential and social media. Engage with industry experts and develop a campaign that not only stands out but makes a real difference.
Learning Outcomes:
- Learn the difference and importance of a wellness advertising campaign
- Explore visual branding techniques that will achieve memorable impact
- Learn how art direction bridges the gap between concept and execution
- Cultivate creative thinking skills that guarantee to generate unique concepts
- Explore how impactful copy paired with striking imagery creates a memorable and persuasive message
- Develop an integrated wellness campaign from initial concept to a polished portfolio piece.