Consider the touchpoint connections between fashion brands and consumers? Learn to understand branded visual communication as it applies to the fashion industry. Develop a strategic visual vocabulary to be applied to storytelling across media. Students acquire the skills to craft captivating presentations and master impactful hands-on visual messaging from a business viewpoint. The course includes work with Adobe Illustrator, Photoshop, Acrobat and InDesign. Studies look at advertising / promotion and social media from a branded perspective. In addition to hands on work, the course will cover demonstrations, lectures, discussions and project reviews.