Instructor: Pamela Vaile


Classes by this instructor


Entrepreneurship and The Creation of a Fragrance Brand

Create a fragrance brand from the perspective of a business entrepreneur. Meet marketing professionals from beauty and perfumery brands, as well as perfumers from fragrance houses. Analyze the global fragrance market. Identify the key elements of success in niche, luxury and mass market perfumery through a comprehensive study and evaluation of top fragrance brands that are resonating in the market today. Delve into the key stages of brand development and articulation: market analysis; review of key competitors; ideation and brand inspiration; creation of a brand mission and marketing plan; marketing strategy; olfactive strategy; package design; operations; distribution channels. Plan a strategy for launching to market.
May 27, 2025 to July 1, 2025, Online

Perfume Creation: The Perfumer's Artistry

Gain an intimate view of the perfumer, a creative artist that is also a trained chemist and who has the unique ability to combine fragrance ingredients to create extraordinary, iconic fragrances. Often considered the unsung hero of the fragrance world, the perfumer is a provocative and inspiring creative genius. Meet famous, real-life working perfumers through guest lectures. Survey iconic perfumers, the couture houses and present-day innovators, and their celebrated fragrance creations. Learn about the training and apprenticeship each perfumer must follow to pursue a career in fine fragrance. Senior perfumers from the major global fragrance houses will join the class for lectures and conversations about their approach to fragrance development, the ingredients that inspire them, and their unique olfactive styles. We will explore the process of fragrance creation and emerging new ingredient technologies, consumer trends and perfumer styles.
July 8, 2025 to August 12, 2025, Online