Jump into fashion brand creative marketing through the first certificate program in fashion new media. Examine the new media landscape. Develop a vision. Create deliverables for target audiences. Finish with a market-ready, professional design portfolio and build your network in the world’s fashion capital: New York City (all in-person classes are held in the Pratt Manhattan Center).

Fashion New Media is a multidisciplinary program:

  • Branding and Digital Marketing (build a brand from the ground up, or grow an existing brand)
  • Graphic Design (communicate your message with typography, layout, color and image)
  • Photography and Video Production (become a photographic and video content creator)
  • Web Design (design blogs and websites)

Pratt Institute is authorized under Federal law to enroll non-immigrant, international students. International students are required to maintain a fulltime schedule, consisting of a minimum of 18 hours per week, during the fall and spring semesters. Optional Practical Training (OPT) is available to eligible international students upon completion of the Fashion New Media Certificate.

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Program Tuition

Approximately $6000 per semester, plus fees

Application Fee

$100, non-refundable

Semester 1

Weeks 1-12

PMFD-100    Survey of Western Dress

PMFD-751    Introduction to Marketing Communications

PMCG-422    Introduction to Photoshop

Electives (choose three from list below)

Weeks 13-15

PMFD 301B Project/Portfolio Development (includes Design Business)

Semester 2

Weeks 1-12

PMFD-318    Consumer Research and Insight Development

PMCG-303    Adobe InDesign

PMSM-109    Digital Marketing

Electives (choose three from list below)

Weeks 13-15

PMFD 301B   Project/Portfolio Development (includes Design Business)

Semester 3

Weeks 1-12

PMFD-319    Branded Content Marketing

PMFD-320    Experiential Art and Marketing

PMCG-202    Introduction to Adobe Illustrator

PMFD 301B   Project/Portfolio Development

Electives (choose three from list below)

Weeks 13-15

PMFD 301B   Project/Portfolio Development (includes Design Business)

A required class may be substituted for an elective class with prior approval.

Electives (choose classes from these programs)

Branding and Digital Marketing 

CAD Design

Creative Careers

Digital Product Design

Graphic Design

Human-Centered Design
Motion Graphics

Photography and Video

Web Design

Questions? Contact prostudy@pratt.edu.

Upcoming Courses

Courses

Adobe InDesign

Produce professional-quality, full-color output on high-volume color printing presses with InDesign. Explore the vast capabilities of InDesign as an integrative production tool with Photoshop and Illustrator. Develop portfolio pieces.

January 22, 2021 to April 9, 2021, Online

Consumer Research and Insight Development

Discover a practical framework for understanding and solving some of the strategic challenges brands face with a wide range of qualitative and quantitative research methodologies.

January 21, 2021 to April 8, 2021, Hybrid/ Manhattan

Digital Marketing

Survey opportunities for digital marketing: online advertising, blogs, and social outreach. Examine methods for developing successful online brand-building and digital marketing strategies.

January 19, 2021 to April 6, 2021, Online

Experiential Art and Marketing

reate a branded experiential installation that is innovative, functional, and engaging. Deconstruct the meaning of "experience" while designing one that accounts considers usability, advertising impact, and entertainment value.

January 19, 2021 to April 6, 2021, Online

Fashion Styling for Video Production

reate ensembles for short fiction videos, music videos, and fashion-branded content and work on-set to dress models/actors, create professional-quality reference photos, and style models/actors as needed during video shoots.

This course contains no sessions
Click here to be notified about the next scheduled program.

Introduction to Illustrator

Adobe Illustrator is the premier program in the graphic design industry for vector drawing. Create smooth-lined, clean, scalable graphics for both print and the Web. Develop portfolio pieces.

January 25, 2021 to April 5, 2021, Online
January 25, 2021 to April 5, 2021, Hybrid/ Manhattan

Introduction to Marketing Communications

Develop marketing communication skills for your creative practice. From pitch to final copy, compel and grow your audience.

January 19, 2021 to April 6, 2021, Online

Introduction to Photoshop

Learn the tools and develop techniques in Adobe Photoshop, the premier image-editing program used by professionals for image/photo color correction, retouching, compositing, and more. Gain the skills and confidence to work with this versatile program. Develop portfolio pieces.

January 19, 2021 to April 6, 2021, Hybrid/ Manhattan

Project/Portfolio Development

Your portfolio is critical to your success. Build a portfolio that emphasizes your specialty. Refine projects you have worked on during the semester with the aim of producing a cohesive body of work to market yourself/your brand.

April 12, 2021 to May 4, 2021, Online
April 14, 2021 to May 6, 2021, Online

Survey of Western Dress

Examine the history of apparel and accessories design, the business of fashion, fashion and technology, and fashion designers. Explore the relationship between the evolution of design and technological advancements (including mass media), the accomplishments of notable designers, and the changing structure of the business of fashion.

This course contains no sessions
Click here to be notified about the next scheduled program.

Textiles for the Fashion Industry

Study textiles and the textile industry with an emphasis on natural and synthetic fiber classifications, color applications, and weave classifications.

This course contains no sessions
Click here to be notified about the next scheduled program.

Certificate Programs

Fashion New Media

Register for any course individually or join the certificate program!Jump into fashion brand creative marketing through the first certificate program in fashion new media. Examine the new media landscape. Develop a vision. Create deliverables for target audiences. Finish with a market-ready, professional design portfolio and build your network in the world's fashion capitol: New York City (all classes are held in the Pratt Manhattan Center).Fashion New Media is a multidisciplinary program:Branding and Digital Marketing (build a brand from the ground up, or grow an existing brand)Graphic Design (communicate your message with typography, layout, color and image)Photography and Video Production (become a photographic and video content creator)Web Design (design blogs and websites)Pratt Institute is authorized under Federal law to enroll non-immigrant, international students. International students are required to maintain a fulltime schedule, consisting of a minimum of 18 hours per week, during the fall and spring semesters. Optional Practical Training (OPT) is available to eligible international students upon completion of the Fashion New Media Certificate.SEMESTER 1(weeks 1-12)PMFD-100 Survey of Western DressPMFD-751 Introduction to Marketing CommunicationsPMCG-422 Introduction to PhotoshopElectives (choose three from list below)(weeks 13-15)PMFD 301B Project/Portfolio Development (includes Design Business)SEMESTER 2(weeks 1-12)PMFD-318 Consumer Research and Insight DevelopmentPMCG-303 Adobe InDesignPMSM-109 Digital MarketingElectives (choose three from list below)(weeks 13-15)PMFD 301B Project/Portfolio Development (includes Design Business)Semester 3(weeks 1-12)PMFD-319 Branded Content MarketingPMFD-320 Experiential Art and MarketingPMCG-202 Introduction to Adobe IllustratorPMFD 301B Project/Portfolio DevelopmentElectives (choose three from list below)(weeks 13-15)PMFD 301B Project/Portfolio Development (includes Design Business)A required class may be substituted for an elective class with prior approval.

Design Business

Transform your design practice into a design business. Regardless of the scope of work, a business acumen is essential for success in a competitive market. Whether you are just getting started, or leveling-up, Pratt SCPS' Design Business courses have you covered.