Understand who your audience is and how to reach and persuade them. Build a brand story from the ground up, or grow an existing brand. Use brand positioning to cut through the noise of the marketplace. Understand why some campaigns thrive while others fail. Design, package, and sell your ideas to brand stakeholders and clients. Activate your brand/marketing strategies through online outreach channels. Develop a portfolio.

Certificate Fee

$100, non-refundable

Choose four classes

PMFD-751   Introduction to Marketing Communications

PMFD-318   Consumer Research and Insight Development

PMFD-319   Branded Content Marketing

PMFD-320   Experiential Art and Marketing

PMGD-478   Brand Design and Corporate Identity

PMSM-109   Digital Marketing

Questions? Contact prostudy@pratt.edu.

Upcoming Courses

Courses

Learn the craft of brand expression and how it flows from brand strategy and business objectives to perception in the minds of consumers and the public at large.


January 21, 2021 to April 8, 2021, Online
Discover a practical framework for understanding and solving some of the strategic challenges brands face with a wide range of qualitative and quantitative research methodologies.


January 21, 2021 to April 8, 2021, Hybrid/ Manhattan
Survey opportunities for digital marketing: online advertising, blogs, and social outreach. Examine methods for developing successful online brand-building and digital marketing strategies.


January 19, 2021 to April 6, 2021, Online
reate a branded experiential installation that is innovative, functional, and engaging. Deconstruct the meaning of "experience" while designing one that accounts considers usability, advertising impact, and entertainment value.


January 19, 2021 to April 6, 2021, Online
Develop marketing communication skills for your creative practice. From pitch to final copy, compel and grow your audience.


January 19, 2021 to April 6, 2021, Online

Certificate Programs

Register for any course individually or join the certificate programUnderstand who your audience is and how to reach and persuade them. Build a brand story from the ground up, or grow an existing brand. Use brand positioning to cut through the noise of the marketplace. Understand why some campaigns thrive while others fail. Design, package, and sell your ideas to brand stakeholders and clients. Activate your brand/marketing strategies through online outreach channels. Develop a portfolio.