Understand who your audience is and how to reach and persuade them. Build a brand story from the ground up, or grow an existing brand. Use brand positioning to cut through the noise of the marketplace. Understand why some campaigns thrive while others fail. Design, package, and sell your ideas to brand stakeholders and clients. Activate your brand/marketing strategies through online outreach channels. Develop a portfolio.
Certificate Fee
$100, non-refundable
Choose four classes
PMFD-751 Introduction to Marketing Communications
PMFD-318 Consumer Research and Insight Development
PMFD-319 Branded Content Marketing
PMFD-320 Experiential Art and Marketing
PMGD-478 Brand Design and Corporate Identity
PMSM-109 Digital Marketing
Questions? Contact prostudy@pratt.edu.
Upcoming Courses
Courses
Brand Design and Corporate Identity
Learn the craft of brand expression and how it flows from brand strategy and business objectives to perception in the minds of consumers and the public at large.
January 21, 2021 to April 8, 2021, Online
Consumer Research and Insight Development
Discover a practical framework for understanding and solving some of the strategic challenges brands face with a wide range of qualitative and quantitative research methodologies.
January 21, 2021 to April 8, 2021, Hybrid/ Manhattan
Digital Marketing
Survey opportunities for digital marketing: online advertising, blogs, and social outreach. Examine methods for developing successful online brand-building and digital marketing strategies.
January 19, 2021 to April 6, 2021, Online
Experiential Art and Marketing
reate a branded experiential installation that is innovative, functional, and engaging. Deconstruct the meaning of "experience" while designing one that accounts considers usability, advertising impact, and entertainment value.
January 19, 2021 to April 6, 2021, Online
Introduction to Marketing Communications
Develop marketing communication skills for your creative practice. From pitch to final copy, compel and grow your audience.
January 19, 2021 to April 6, 2021, Online
Certificate Programs
Branding & Digital Marketing
Register for any course individually or join the certificate programUnderstand who your audience is and how to reach and persuade them. Build a brand story from the ground up, or grow an existing brand. Use brand positioning to cut through the noise of the marketplace. Understand why some campaigns thrive while others fail. Design, package, and sell your ideas to brand stakeholders and clients. Activate your brand/marketing strategies through online outreach channels. Develop a portfolio.
Upcoming Courses
Brand Design and Corporate Identity
Learn the craft of brand expression and how it flows from brand strategy and business objectives to perception in the minds of consumers and the public at large.
January 21, 2021 to April 8, 2021, Online
January 21, 2021 to April 8, 2021, Online
Consumer Research and Insight Development
Discover a practical framework for understanding and solving some of the strategic challenges brands face with a wide range of qualitative and quantitative research methodologies.
January 21, 2021 to April 8, 2021, Hybrid/ Manhattan
January 21, 2021 to April 8, 2021, Hybrid/ Manhattan
Digital Marketing
Survey opportunities for digital marketing: online advertising, blogs, and social outreach. Examine methods for developing successful online brand-building and digital marketing strategies.
January 19, 2021 to April 6, 2021, Online
January 19, 2021 to April 6, 2021, Online
Experiential Art and Marketing
reate a branded experiential installation that is innovative, functional, and engaging. Deconstruct the meaning of "experience" while designing one that accounts considers usability, advertising impact, and entertainment value.
January 19, 2021 to April 6, 2021, Online
January 19, 2021 to April 6, 2021, Online
Introduction to Marketing Communications
Develop marketing communication skills for your creative practice. From pitch to final copy, compel and grow your audience.
January 19, 2021 to April 6, 2021, Online
January 19, 2021 to April 6, 2021, Online
Branding & Digital Marketing
Register for any course individually or join the certificate programUnderstand who your audience is and how to reach and persuade them. Build a brand story from the ground up, or grow an existing brand. Use brand positioning to cut through the noise of the marketplace. Understand why some campaigns thrive while others fail. Design, package, and sell your ideas to brand stakeholders and clients. Activate your brand/marketing strategies through online outreach channels. Develop a portfolio.