A brand is everything a company, product, or organization represents in our collective consciousness. Learn the craft of brand expression and how it flows from brand strategy and business objectives to perception in the minds of consumers and the public at large. Gain practical experience in the systematic creation of corporate identities, marks and logotypes with established techniques that combine typography and symbology. Analyze brand systems and architectures through the lens of business verticals and customer experience. Gain exposure to real world scenarios that trigger re-brands, brand refreshes and new brand creation. Master the process of systematic brand design and presentation with a variety of assignments and exercises using Adobe Illustrator and Photoshop.