The health and wellness market is projected to reach nine trillion USD in 2028. Develop a purpose-driven advertising campaign where it matters most in the global economy of human health and wellness. What's the secret behind Cannes Award-winning campaigns like Dove's Real Beauty or Spotify's Take a Beat? Find out step by step as you build your own showcase portfolio piece. All you need to bring is your imagination and a passion to inspire change and drive action. Along the way, you'll break through the boundaries of traditional advertising campaigns; learn unique methods for ideation that lead you to original creative solutions; use AI as a creative partner by honing Intelligence Augmentation (IA) skills; practice visual story-telling techniques that make your ideas more compelling; engage with guest industry experts and learn from their real-world experience; see your ideas come to life and become a centerpiece of your portfolio.