Personal Branding
You have the power to design how you are seen by the world. While the concept of personal branding isn't new, it takes trial and error to craft one that is truly driven by your passion. When personal brand is fueled by passion, communicating and inhabiting it become effortless. Craft your authentic branding by examining your true desires including a mission, vision, goals, and objectives. Through case studies, class discussions and individual exercises, students develop awareness of one's authentic qualities, translate them into marketable assets, define target audience, become familiar with online/offline communication tools, and devise a system for on-going brand maintenance.