Digital Marketing

Survey opportunities for digital marketing: online advertising, blogs, and social outreach. Examine methods for developing successful online brand-building and marketing strategies. Drive traffic through SEO. Explore best practices for using social media for business. Discover how to collect data from sources, including website analytics, email blasts, abandoned email carts, and more. Learn how to parse the data, draw useful conclusions, and apply it to ongoing and future online marketing initiatives to improve results.

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