Create a fragrance brand from the perspective of a business entrepreneur. Meet marketing professionals from beauty and perfumery brands, as well as perfumers from fragrance houses. Analyze the global fragrance market. Identify the key elements of success in niche, luxury and mass market perfumery through a comprehensive study and evaluation of top fragrance brands that are resonating in the market today. Delve into the key stages of brand development and articulation: market analysis; review of key competitors; ideation and brand inspiration; creation of a brand mission and marketing plan; marketing strategy; olfactive strategy; package design; operations; distribution channels. Plan a strategy for launching to market.