Execute a successful branded content creative marketing strategy. Whether you're trying to grow your audience on social media or sell a product in a pop-up store, having a targeted branded content marketing strategy is critical. The landscape is saturated with content, especially in the social and digital spaces. By taking a 360 degree holistic approach to their work, students will learn how to curate a branded media, content marketing campaign on various digital, social, print, experiential or video platforms - that tie back to the brand, and establish a connection between the brand and consumer, using creative and authentic content. Coursework includes: Project briefs and media content objectives, mood boards and story boards, designs and visual mock-ups (use of Ai welcome) and much more.