SEO and SEM Essentials
This intensive, self-paced four-week online course provides a comprehensive framework for integrating Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to enhance social media performance. This course bridges search and social disciplines to help learners create more discoverable, data-driven, and measurable campaigns. Students will gain a clear understanding of how search intent, keyword strategy, and advertising data influence both organic and paid social media success.
About MICROskill Courses: This is a four-week self-paced course. Students will have access to course content for individual viewing and be invited to an optional one-hour, weekly group meeting with the instructor. This meeting schedule is reflected below. All work must be completed within the course period to be eligible for the MICROskill badge.