Content Direction II: Professional Practice for Visual Creatives

Develop an awareness, process, and vocabulary for communicating in professional environments of advertising, branding, editorial, marketing, design, photography, videography, and multimedia production while building a personal brand. Learn how to bring creativity and vision to commissioned and commercial work. Create a professional portfolio, or deck, and strategies for networking and cultivating employment opportunities in Content Creation, or Creative Direction.

Align your portfolio with your professional goals and find your zone in the art/commerce continuum. Through hands-on, portfolio-driven projects, create content across design, fashion, marketing, photography, video, and multimedia. Draw inspiration from diverse sources and develop a sharp, strategic approach to creative direction while mastering the tools, language, and workflows of today's content industries. 


Available Sessions