Hone the skills you'll need for the future of advertising with AI Assisted Ad Campaigns. Take a hands-on approach and learn how to utilize AI tools throughout the campaign process, from insight mining to polished execution. Collaborate with AI to interpret briefs, experiment with AI-driven ideation for unique concepts, headlines, and scripts, and create repeatable, scalable content across media. By course end, you will have a fully realized AI portfolio piece, showcasing your creative vision and technical skill in the evolving field of advertising.

This class will be structured around a single brief. You will progress your concepts throughout the semester as you learn the relevant tools and techniques along the way. The curriculum will be broken into five units: 

1. AI Fundamentals in Advertising: Define the creative process and learn to use a range of AI tools, including ChatGPT, Midjourney, and Runway.

2. Insight Mining with AI Strategists: Learn to decode briefs and gather deep insights with AI-assisted strategy frameworks 

3. AI-Driven Ideation: Develop impactful concepts, art direction, headlines, and scripts using generative AI 

4. Content Creation with AI: Create assets and stories that can are hyper personalized and at scale

5. Final Project: AI Portfolio Campaign: Design and present a polished AI enabled ad campaign