A perfect complement to the Advanced Perfumery Certificate: Deepen your knowledge of the fragrance industry through the advanced study of the three key pillars of a successful fragrance business: 1) Analysis of the market, fragrance industry business best practices, and fragrance entrepreneurship. 2) The fragrance consumer; study of trends, preferences, and purchase drivers. 3) The artistry of the perfumer: The unsung hero of fragrance creation, an examination of the unique contributions of the perfumer. Prior experience is not necessary, but the courses in the Advanced Perfumery course are recommended. Fragrance professionals and enthusiasts welcome. Materials: Students pursuing the certificate are recommended to purchase an olfactorium (a kit of fragrance vials) for $300 plus $60 shipping fee.