About This Program

This course in persuasive communication is designed to equip you with the skills needed to influence and motivate others effectively in the workplace. You'll learn the importance of understanding the needs of your audience-whether senior management, peers, clients, or direct reports-and how to tailor your communication to them. You'll practice techniques like active listening, appealing to emotions, building rapport, and presenting clear, compelling messages. The course draws on proven principles of persuasion, such as reciprocity, showcasing expertise, and building trust through consistency. You'll also explore the role of body language, tone, and non-verbal cues in reinforcing your messages and creating a persuasive presence.In addition to theory, you'll engage in interactive exercises and group discussions to refine your communication skills. Ethical persuasion will also be emphasized, ensuring influence is wielded responsibly. By the end of the course, you'll feel confident in your ability to understand your audience, present ideas persuasively, drive decision-making, and motivate others to foster a more productive work environment.

Who Should Attend

This program is ideal for working professionals looking to enhance their skills, boost their careers, or pivot to a new field. Whether you're an established professional or a mid-career changer, our courses are designed to equip you with the tools for success in today's fast-paced job market.

Delivery Format & Materials

Participants will receive digital access to course materials, including readings, videos, and interactive tools. Some programs may also require specific software or applications, which will be provided or outlined before the course begins. Please bring a laptop or tablet to access course materials during the sessions.

Registration

Contact

For more information on this program, please contact cpe@georgiasouthern.edu.

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