Overview

Marketing plays a vital role in helping aviation organizations respond to changing customer needs, market conditions, and increasing competition. Airlines, airports, and other aviation organizations must apply effective marketing strategies to strengthen their market position, enhance customer experience, and build long-term customer loyalty. This course introduces key marketing principles, strategic tools, market research techniques, and digital marketing practices relevant to the aviation industry. 

 

Who should attend?

This course is designed for airline and airport professionals, Air Navigation Service Provider professionals, Civil Aviation Authority professionals, and anyone with a keen interest in aviation marketing.

 

Course Benefits

This course provides aviation professionals with a comprehensive understanding of marketing principles, strategies, and practices relevant to airlines, airports, and other aviation organizations. Participants will explore how strategic marketing can support business objectives, strengthen competitive positioning, enhance customer engagement, and create greater customer value. The course introduces key marketing and strategic management tools, including the 4Ps and 7Ps, Porter's Five Forces, SWOT Analysis, and the BCG Growth Matrix. It also examines market research, marketing communications, customer loyalty and experience, digital marketing practices, and emerging trends shaping the aviation industry.

 

Key Learning Outcomes

Upon the completion of this course, participants should be able to:

1. Explain key marketing concepts, principles, and successful marketing strategies used by aviation organizations.
2. Apply strategic management and analytical tools, including Porter's Five Forces, SWOT Analysis, and the BCG Growth Matrix, to aviation business environments.
3. Evaluate market research findings and use them to make informed marketing decisions.
4. Develop marketing and communication strategies to strengthen competitive positioning, customer engagement, and customer loyalty.
5. Analyze current digital marketing practices and emerging trends within the aviation industry. 

 

Course Delivery

The course is delivered over one month in a flexible virtual format, combining live instruction with self-paced coursework.

• EagleVision (powered by Zoom): Our virtual classroom technology for live, interactive sessions. Engage directly with professors and classmates in real-time during scheduled lectures. All live sessions are recorded and made available to participants in the event that a session is missed.
• Canvas: A modern, cloud-based learning platform accessible from any device. Access course materials, submit assignments, and collaborate on discussion boards at your own pace.

Online EagleVision sessions are held on four Saturdays over the course of one month, with each session meeting for five hours. Sessions are supported by asynchronous Canvas activities between classes. Upcoming course dates and times are listed in the Session Information section below. Class times may be adjusted based on the regions from which participants are joining to accommodate different time zones. 

This course may be completed independently or combined with other eligible courses to fulfill the requirements of the Graduate Certificate in Aviation (GCA).

Graduate Certificate in Aviation

The Graduate Certificate in Aviation (GCA) is designed for aviation professionals seeking to strengthen their knowledge and management capabilities within the global aviation industry, with particular emphasis on the Asia and Middle East and North Africa (MENA) regions.

Designed for professionals across airports, airlines, air navigation service providers, aircraft management, banking and finance, and other aviation-related sectors, the program develops practical knowledge and skills for managing aviation organizations and applying fundamental business and operational concepts within a global industry.

GCA Learning Package