Course Detail: NCCEDATTRACTION - Attraction in North Carolina

North Carolina Certified Economic Developer Program

In the economic development profession, the ability to attract new companies as well as retain and grow jobs among existing companies has always been cited as fundamentals of success. This course will examine best practices for successful attraction and recruitment of new companies, current industry sector trends, and emerging industries. It will address best practices for collecting key information regarding both challenges and opportunities for existing industries; tools to leverage in working with both retention and expansion situations; and metrics for evaluating success and communicating results with key stakeholders. The course will present data regarding the significance of business retention and expansion efforts and will utilize case study and incentives analysis to ensure that the course is relevant to the North Carolina practitioner.

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