Course Detail: Free: Social Media: What it is, Why you do (or don't) need it, and how to use it effectively

Join us for a two-hour social media crash course as we dive into the world of organic social media. In this dynamic session, we will explore the world of organic social media by discussing best practices, platform requirements, content creation and curation, and more. Led by Georgia Southern University's core social media team, this course will help you understand the differences between platforms so you can make informed decisions about which platforms you need and for which you'll have the bandwidth to succeed.

Program Detail: 24SU-CP-SOCIAL-01PS

Schedule:

Every day, starting on 05/29/24 and ending on 05/29/24

Times:

02:00pm-04:00pm EDT

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Price:

Free - No Charge : $0.00

Instructors

Name

Additional Resources

Kaitlin Anderson

Biography: Kaitlin Anderson is a communications professional with over six years of experience in various fields including engineering and higher education. She currently works as a University Communications Specialist focusing on social media in the office of University Communications and Marketing at Georgia Southern University. In her role, where she has been for over three years, she manages the day-to-day of the university's core social media accounts including Instagram, Facebook, X, LinkedIn, YouTube and TikTok. Kaitlin also works with additional university departments on their social media on an as-needed basis with regard to content creation, curation and strategy. She produces stories for the university newsroom and internal newsroom, manages the University Events Calendar and trains others on the platform, manages the university's Merit account where student achievements are published, and serves on the Staff Council as a representative for her department. Prior to her time at Georgia Southern, Kaitlin worked in business development for a national engineering firm, led the Her Campus chapter at her university where she grew a team of three into a team of 30 and boosted the chapter from unranked to platinum level, and worked with the Tampa Bay chapter of the United Nations Association to build promotional materials, manage social media, create educational presentations and more. Kaitlin holds a bachelor's degree in mass communication with a concentration in news/editorial journalism and a minor in psychology from the University of South Florida and an associate's degree in mass communication from Hillsborough Community College where she was a part of the Honors Institute. She is currently working toward a master's degree in professional communication and leadership which she expects to complete in May 2025. Beyond her professional endeavors, Kaitlin has a passion for travel and language. She enjoys gardening and spending time with her family and two rescue pups, Hailey Rae and Piper.

Crissie Elrick Bath

Biography: Crissie Elrick Bath is a seasoned communications professional with nearly 11 years of experience at Georgia Southern's Office of University Communications and Marketing (UCM) where she currently serves as a Communications Manager. During her time with UCM, she has managed various aspects of communication, including social media platforms, strategy development and content creation. Her responsibilities extend to writing press releases and feature stories to convey the university's message. One of Crissie's key roles involves overseeing the curation and creation of a weekly internal news publication distributed to more than 3,000 faculty and staff members, ensuring timely and relevant updates reach the university community. Before joining Georgia Southern, Crissie worked as a newspaper reporter for more than two years. During that time, she gained firsthand experience in uncovering and sharing compelling narratives by reporting on city and county government, crime, education and community news. Crissie holds a bachelor's degree in English with a journalism concentration from Valdosta State University and an associate's degree in agricultural communications from ABAC. Outside of work, Crissie finds joy in spending quality time with her husband, family, friends and Labrador retriever named Abby.

Facility Detail

Off-Campus

CPE Center-1023

10449 US Hwy 301 S.

Statesboro, GA 30458