Course Detail: CE-2111 - Value Proposition Analysis for Aviation


Value Proposition Analysis for Aviation is designed for current or prospective corporate flight department employees who will make strategic decisions and who will manage interactions with passengers, customers and their parent company. Our course covers the methods used in conducting a travel analysis, evaluating options for lift, justifying the flight department value, proposing various travel options and optimizing the fit of the flight department with corporate goals. This course is part of our Corporate Aviation Management Certificate (CAMC) program.

Who Should Attend

Because expert aviation management affects every individual and department, professionals working in various capacities across the aviation industry can benefit from this knowledge including:

  • Business aviation and corporate flight department managers
  • Professionals working in the industry looking to advance their understanding of business aviation operations
  • Corporate pilots taking on new management rolls in their corporate flight department
  • NBAA members working on their initial Certified Aviation Manager (CAM) or needing points for CAM renewal and PDP/SPDP programs

Course Objectives (Satisfies NBAA: BM1)

  • Communicate strategic value of business aviation
  • Identify unique capabilities of business aviation to achieve company goals
  • Apply various communication techniques and tools to convey message of value to a broad audience
  • Facilitate ongoing discussion regarding key issues
  • Concepts of marketing a corporate aviation product, including price, place, cost productivity, value added and time management
  • Economic and financial issues concerning business aviation
  • Methods for corporate travel analysis
  • Options for lift (e.g., time share, interchange, part 91.501, charter, airline, fractional)
  • Identifying ways to educate potential users on benefits of company aircraft and justifying company and department decisions

Available Sessions